Blue-Ray Rebate Is Helping Beat Sales Of HD DVDs

There have been numerous indications that the success of the Blu-ray movie sales in the US can really be attributed to Blu-ray rebate coupons which have seen them lead to more sales than those of any HD DVD movies. In fact, according to studies conducted by market tracking agency known as Nielsen VideoScan, the sales of Blu-ray movies were far greater than those of HD DVD movies simply because Sony bundled some of their PlayStation 3 game machines with vouchers for Blu-ray discs as well as BD movie.

Unique Marketing Ploy

This unique type of marketing ploy has shown that Blu-ray rebate will succeed because there is nothing quite like getting the latest products at next to no cost and so there have been hundreds of thousands of Blu-ray discs being purchased every time the very popular PS3 gets to be sold. However, it is not merely the fact that Blu-ray rebate is causing people to jump onto the Blu-ray bandwagon because other factors too are playing a part.

Though Blu-ray rebate is certainly an important consideration when selling Blu-ray discs, there is another hotter war brewing between DVDs and Blu-rays and because the latter offers still greater storage than DVDs, it too plays a part in the shift towards Blu-rays. However, the main reason why it is possible to get Blu-ray rebate is because HD DVD drives as well as discs cost less to produce and they are also easier to manufacture as compared with Blu-rays and so to sell Blu-ray discs requires offering them at introductory prices.

Nevertheless, the fad to have only the latest is also a motivating factor and customers will obviously see more in it for them if they bought Blu-rays thanks to Blu-ray rebate than going for the better known DVDs. This is evident from the fact that for every 47.14 HD DVD movies being sold today, there are, thanks to Blu-ray rebates, as many as hundred Blu-ray movies that are being sold and according to some experts, this gap will only widen in the near term.

Also, 20th Century Fox Home Entertainment has gone as far as only supporting Blu-ray discs, and whichever sales figures you check out today, they all show that Blu-ray discs are easily outselling HD DVDs and the Blu-ray rebate seems to also be playing a part in the massive sales of Blu-ray discs. In the end, it may just simply want the extra storage and the chance to use the latest in technology that, when coupled with sales gimmicks like offering Blu-ray rebate is helping the Blu-ray discs to outsell the HD DVD discs.